As a Founder or CEO, what if shifting to Leader as a Performance Coach was the edge that stops you f*ing up what’s next
From Results Pressure to Performance Presence – Redefining Leadership Through the Identity of Coach
What if your real value as a leader wasn’t in having all the answers, but in helping others find theirs?
You’ve likely built your leadership style around direction, control, and decision-making. It worked. It got results. But lately, something feels different.
You’re wondering if there’s another way. A better way to engage your people. To develop them. To unlock their performance without always carrying the load yourself.
But the thought of letting go can feel risky. Even threatening. You might wonder:
“If I’m not driving every decision, what’s my worth? What’s my role?”
This fear is common. But it’s also a gateway.
High performance isn’t forced. It’s revealed by removing interference.
That principle sits at the heart of The Alchemists. Our approach draws from coaching psychology, business leadership, sport science, and the deeper inner game of clarity and trust.
Performance already lives inside your people. Your role is to help it emerge.
Leadership Beyond Control
When you shift from directing to unlocking:
Your team thinks more clearly.
Decisions happen faster.
Ownership deepens.
Innovation expands.
You stop being the bottleneck and become the environment.
The old model says: “Lead with answers. Control the outcomes.” The new model invites you to:
Ask better questions.
Step back so others can step up.
Create safety for people to think.
Trust your team, even before they’re fully ready.
This isn’t about stepping away. It’s about stepping into a new kind of presence.
And here’s the most powerful shift: Ownership, responsibility, and accountability belong to the performer. Your job is to clear the noise, not carry the weight.
Just like in the Inner Game, performance emerges when interference is removed, from both within and around us. The leader’s role is not to push harder, but to reduce friction and foster flow.
“Being the smartest in the room isn’t leadership, it’s loneliness in disguise.”
This is real toughness. The kind that slows down, listens, and creates space for others to shine. And it works.
Practising the Shift
This isn’t a mindset you read into, it’s an identity you grow into.
You’ll need space to:
Test new leadership behaviours.
Experiment safely without stakes.
Practise the presence and patience this shift demands.
We help you:
Build confidence in letting go.
Unlock clarity and calm.
Rediscover fun in leadership.
Because leading like this isn’t just smart. It’s sustainable.
This is how you build the business and keep the space where it grows. Not by holding tighter, but by holding differently.
It’s the shift from being the engine to becoming the environment.
From solving every problem… to creating space for others to solve them.
From holding all the answers… to hosting better questions.
From firefighting… to creating calm.
This is what the next chapter of leadership demands, not more hustle, but more trust. A space where high performance emerges naturally because the interference is gone.
And that’s how your next chapter unfolds.
Is This Your Next Step?
This shift may feel uncomfortable. But it leads to more space, more trust, and more capacity across your business.
You don’t stop being a leader. You become the kind that creates more leaders.
You’ve built a business that works. Now build one that endures.
And the big question is… Are you coachable enough to become a great leader as a coach? 😉
📩 Ready to explore this shift?
Give me a call or DM > Alan Branagh Founder, The Alchemists
Unlocking Greater Performance → From “Don’t F*** It Up” Pressure to Clear, Confident, Next Moves
And having fun doing it.