Ignore the F*ckers Day
Friday 19th September → Mark it. Celebrate it. Live it.
You know the f*ckers.
The ones who:
Write 20 ways to say no before they ever try saying yes.
Wave around their ology or degree like it’s a licence to kill an idea.
Love a tick-box programme more than a spark of creativity.
Talk about “risk management” but have never actually taken a risk.
Sit in the boardroom, arms folded, waiting to pounce with “But what if it fails?”
They don’t build. They block.
They don’t catch. They control.
They don’t get it.
And yet, these are the voices that echo in your head at 3:48am, just as your chimp is warming up for its nightly performance:
“What if I’m not good enough? What if I fck this up? Why am I carrying all of this alone?”
So here’s the antidote:
We’re declaring Friday 19th September the first ever:
Ignore the F*ckers Day.
A one-day annual amnesty from the naysayers, the controllers, and the boring people who mistake predictability for wisdom.
What happens on Ignore the F*ckers Day?
You mute the noise.
You stop explaining yourself to people who were never going to say yes.
You take Active Time Out to think, breathe, recalibrate.
You trust your inner compass more than their risk register.
You remember that real progress comes from embracing the mess, not filing another form
Or, as Rory Sutherland puts it:
“The opposite of a good idea can also be a good idea. The problem with logic is that it kills off magic.”
Translation: The f*ckers will always ask for proof. Visionaries create things for which no proof yet exists.
Why it matters
Because if you listen too long to the “control and compliance” chorus, you’ll end up building their spreadsheet, not your masterpiece.
And The Alchemists exists to remind you of this: Your business should be worth your life’s energy. Not theirs. Yours.
Your Ritual → Friday 19th September, 3:48am
Hear the voice of the critic, the lawyer, the tick-box bureaucrat.
Smile because they’re predictable.
Say it (quietly, loudly, or to your dog):
“Ignore the F*ckers.”Choose the bigger game.
Over to you
What’s the f*cker line* you’re ignoring this year?
“It’ll never scale.”
“Come back when you’ve got more proof.”
“That’s not how it’s done in this industry.”
Reply and share yours. We’ll build the first ever Hall of F*ckers a monument to the boring, so we can laugh at them together and then get back to work.
🧡 The Alchemists
→ What’s your 5-year mission? → How will you get there without f*cking up what’s next?
Grow from Good to Greater → Protect & Maximise Value → From Don’t F*ck Up what’s next Pressure to Clear Confident Next Actions → & Have Fun