The Other One: The Business You Haven’t Built (Yet)
Most business owners have another one in them.
A second business. A deeper one. The one they haven’t built > yet.
It’s not an idea on the shelf. It’s a business that’s been burning to get out. A business that refuses to leave quietly. A business that, at best, was only barely attempted. And most of the time? It never made it past the sketchbook, the pint glass, or the late-night thought spiral.
Why?
Because the first business worked. And when something works, it swallows your time, energy, and identity.
And… maybe this other one? It felt a little risky. A little raw. Maybe even a little stupid. Too different. Too personal. Too far from what you’re “known for.”
That’s usually the sign you’re onto something real.
The Alchemists presents: The Other One
A confidential founder-to-founder community devoted to building the other business.
Not scaling what you’ve already done. Not growing your current company. But finally making time and space for the one that’s been silently burning inside you.
This is for the founders, CEOs, and MDs whose success is real > But who know there’s more.
This is not just support. It’s collaboration.
The Other One is a hands-on, high-trust Build Circle. Each member commits to helping others bring their second (or next) business to life, while building their own alongside them.
We’re not talking theory. We’re creating the conditions to act. And acting together.
What It Is:
A confidential peer build group (radical trust is the Prime Directive).
A founder-to-founder community to bootstrap your next business idea.
A collaborative space, where members show up for one another.
A true Active Time Out from your current business… to focus on the next.
Who It’s For:
Business owners with a successful company, and a business they’ve never quite had the space to start.
Second and third generation leaders who’ve upheld the legacy… but feel called to build something truly their own.
Founders who don’t need another round of investors, they need clarity, focus, and fellow builders.
And especially:
Those who’ve dismissed their dream as the stupid one… the one that would never fly… the one they can’t stop thinking about.
What It’s Not:
It’s not about raising VC or PE.
It’s not a networking group.
It’s not for egos or excuses.
This is the community for those ready to go from never started to nearly shipped.
Built on The Alchemists’ Guiding Principles:
Active Time Out – to focus on what matters, without distraction.
High Performance – do the work, don’t just talk about it.
Safe Space – confidentiality is sacred.
Collaboration – we build each other’s better future, together.
Applications Now Open This community is private, confidential, and by invitation only.
To apply: DM me with “The Other One” or register your interest here: https://www.alchemistsforum.com/contact-us
You already know what it is. You just haven’t built it yet. Let’s change that.
We’ve done this before > quietly, successfully > with other founders who dared to give their ‘other one’ a real shot. Even the ones who thought it was “the stupid one.” Turns out… those are often the best ones of all.
Alan Branagh Founder | The Alchemists - Making the Invisible > Visible